Blinding Light Design

About Blinding Light Design

I proudly founded Blinding Light Design, LLC with the vision of providing high-quality creative services to a variety of companies and individuals. With over seven years of experience as a digital designer and video editor, I've had the opportunity to work on a broad range of design, video, and web-based projects for diverse companies in the corporate, non-profit, agency, and production house sectors. I believe successful design is truly about solving problems creatively.

Many people believe that anyone can do design work; that is, anyone can design a logo or design a website because there are "no wrong answers." While art is certainly subjective to some degree, design should always be about solving problems. Every creative choice a designer makes should have a reason and work toward meeting the client's creative needs most effectively.

I strive to communicate clearly and honestly with my clients from the very beginning and throughout the course of their projects. I work to understand my clients' needs and, in light of that understanding, make the correct creative and editorial choices necessary for producing successful projects that solve their problems and get results.

Take a look at my work, read about my creative process, and drop me a line today. I'd welcome the opportunity to discuss your creative needs and upcoming projects.

Zach McFarlen - Founder, Blinding Light Design, LLC